World has changed

We always talk about gender bias.We talk about woman getting no opportunities to advance .Women protagonist talk about females being supressed.But the situation as on date is contrarily opposite. Take a look at the culture when our forefathers never wanted our female family members to venture out and do job.Ours was a paternalistic society wherein male members were the sole bread earners.But our culture has evolved over a period of time. Today’s woman is a lot different than yesterday’s woman.Today’s woman is more literate,confident,outgoing,career oriented. Advertising reflects what happens in the society.Advertising is a mirror of the society.Advertising shows off woman as contemperory,outgoing and career oriented.If one analyses the composition of workfore of today’s corporate world ,one can make out that participation of females in the size of overall workforce has gone up. We as a paternalistic society envisioned only certain job profiles for females in the corporate world.We always thought that females can not do manly jobs. But today ‘s woman has broken glass celieng set by the paternalistic society and evolved to take up major jobs . But at the same time we have started witnessing that portion of woman community which is not competent.Such woman workforce got either dumped or being given inferior job profiles. What matters today is that whether you are competent.India’s 3/4 th GDP is controlled by private sector today.Private sector promotes merit.It is not concerned about caste,gender.It is only concerned about people who can take economy forward.

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